Gallery

A curated collection showcasing my creative projects.

He left his mark on legends—and made them even bigger.

Fer has had a big impact on brands like Johnnie Walker, Buchanan's, and Don Julio. His curiosity for consumers, culture, and brands inspires stakeholders with new thinking and ideas. A real pleasure to work with."
— Andrew Geoghegan, CMO & Global Planning VP, Diageo

trusted by market leaders

True Creative Disruption.

A true leader with an appetite for innovation and creative disruption. Deep knowledge of the content landscape... it has been a pleasure to co-lead global charters with Fer."

— Desireé Ferrari, Global Senior Director Consumer Content, Coca-Cola.

Some people manage brands. Fer unlocks their hidden potential.

Working with Fernando has been one of the most fulfilling experiences I've had as a team leader. Highly talented, committed, and strategic, he cracked brand strategies and managed stakeholders amazingly well always with a consumer-centric mind."
— Clau Sciarretta, Global Senior Director Insights, PepsiCo

Testimonials