He left his mark on legends—and made them even bigger.

Fer has had a big impact on brands like Johnnie Walker, Buchanan's, and Don Julio. His curiosity for consumers, culture, and brands inspires stakeholders with new thinking and ideas. A real pleasure to work with."
— Andrew Geoghegan, CMO & Global Planning VP, Diageo

trusted by market leaders

Strategic Clarity with Creative Impact.

Working with Fer was a defining experience of what modern brand leadership should look like. He connects strategy to execution seamlessly, turning complexity into clear, inspiring direction. Fer doesn’t just build plans — he mobilizes people around them. His ability to align stakeholders while elevating creative standards makes him a rare and powerful partner for growth.”
— Cristiana Guimaraes, Global VP Maketing Newel Brands

Some people manage brands. Fer unlocks their hidden potential.

Working with Fernando has been one of the most fulfilling experiences I've had as a team leader. Highly talented, committed, and strategic, he cracked brand strategies and managed stakeholders amazingly well always with a consumer-centric mind."
— Clau Sciarretta, Global Senior Director Insights, PepsiCo

Testimonials