Fer didn't just follow the strategy playbook he rewrote it.
Fernando has a rare ability to connect business objectives with compelling communication that actually drives results. As a Strategy Lead, he blends client understanding with excellent storytelling skills, engaging audiences with natural passion. Charismatic and well-spoken, he quickly became a trusted partner to both clients and internal teams.
— Annika Blockstrand, Regional Managing Partner IPG Media Brands
trusted by market leaders
Fer was key in creating complex regional proposals.
His commitment was such that his involvement was always requested in new projects.
I later crossed paths with him again, this time on the client sideand his strategic maturity, now with deep insider knowledge of the business, was immediately evident.
I’d gladly work with him again. With his level of excellence, the only possible outcome is top-tier.— Juan José Posadas, Global Creative VP , Ogilvy WPP.
He didn’t just fit into the system he redesigned it.
Fer led with passion and creativity, framing the Omni Channel communication approach for Kellogg's Latin America. He didn't just execute—he redefined how we showed up across channels and supported global development with fresh thinking.
— Nicole Vinson, Global VP Marketing Transformation, Kellanova