HI I'M FER

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strategy DIRECTOR

GLOBAL BRAND MARKETER

AI GENERATIVE ARTIST

MORAGA

CREATIVE CONTENT DIRECTOR

Designing Adaptive Futures for Brands That Refuse to Stand Still.

At the convergence of Strategy, Creativity, Culture, and Tech Arts.

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ABOUT ME

I incubate strategies that navigate uncertainty and translate them into high-fidelity creative visions and innovative solutions.

I bridge brand strategy, creative experiences, cultural intelligence , and art to build brands with multidisciplinary teams. to design clear pathways for meaningful experiences.

I don’t just advise I build. From strategic architecture to final execution, I craft culturally resonant platforms that inspire trust and shift narratives at scale.

As a Professor and Strategy Director, I work at the edge of possibility, merging emerging technologies with human insight and culture to envision scenarios with potential.

16+

35

Markets

Years of

Experience

Learn more

8

Industries

I operate where DECODE CULTURE becomes foresight, where cultural velocity is mapped to anticipate what’s next. Where CREATIVE THINKING moves beyond the brief and transforms complexity into bold, executable systems. Where STRATEGIC RIGOR structures uncertainty into intelligent frameworks, and BUSINESS IMPACT ensures every idea drives measurable, sustainable growth.

At the intersection of intelligence and imagination, GENERATIVE AI APPLIED amplifies decision-making and creative acceleration, while DIGITAL & MEDIA ART explores immersive narratives that redefine engagement. And through EDUCATION & MASTER’S COACHING, I cultivate the next generation of strategic leaders across the Americas — translating theory into real-world impact.

Crafting Stories Through Design

I am Fer Moraga. I incubate strategies to navigate uncertainty and translate them into high-fidelity creative visions.

Our Vision

Our Approach

We blend modern aesthetics with thoughtful storytelling, crafting interactive experiences that invite you to explore every detail.

Work

Life

THE COCA-COLA COMPANY | Creative Strategy Director LatAm

Spearheading the creative vision for the world's most iconic portfolio. I lead cross-functional squads across Content, Design and Commerce to redefine how a legacy brand speaks to a digital-first generation.

KELLOGG'S| Digital Consumer Engagement & Commerce Director

Pioneered the "Phygital" revolution in LatAm. Orchestrated omnichannel strategies that connected creative marketing with tangible commerce results across the region.

DIAGEO | Head of Brand Planning & Innovation

Elevated the spirits category by defining transformative insights for Johnnie Walker, Buchanan's, and Don Julio. Drove brand strategy that turned premium labels into cultural icons.

AGENCY LEADERSHIP | Publicis, WPP, IPG

Spent a decade in the trenches of top-tier agencies (Ogilvy, Leo Burnett, Initiative), mastering the art of the pitch and the rigor of global strategic planning, creative content and consultancy.

INDUSTRIES

I've shaped stories for FMCG titans, luxury legends, tech pioneers, and retail powerhouses.

i worked with

A rare ability to synthesize and lead.

Being a creative strategy leader at The Coca-Cola Company requires you to listen, spot, run, and delegate. It is very rare to have the ability to shine through all this in one. Fer has this unique ability... bringing always an extra point of view.

- Tom Hidvegi, Sr. Director Creative Strategy LatAm, Coca-Cola.

trusted by market leaders

True Creative Disruption.

A true leader with an appetite for innovation and creative disruption. Deep knowledge of the content landscape... it has been a pleasure to co-lead global charters with Fer."

— Desireé Ferrari, Global Senior Director Consumer Content, Coca-Cola.

Strategy with soul. Results with resonance.

Fer is a Dynamic, results-oriented leader with a proven track record in global brand management. His strategic brilliance and creative vision have been instrumental in driving success for Coke flagship brands. Fer's ability to navigate complex markets, build high-performing teams, and deliver exceptional results is truly exceptional.
— Sadaf Zarrar, Global Creative, The Coca-Cola Company